After the end of the Second World War, the United States

carried out a program of economic aid and reconstruction assistance to

the war-damaged Western European countries, and western

Europe's economy was the first to be revitalized, in 1956 Mattia Leken,

second in line to the Leken family, targeted the middle

class in countries such as Britain and France,

where economic recovery has been rapid, and sales have grown

significantly by more than 200% .